Mr. Piracha has been instrumental in the sustained growth of Air Link from a relatively smaller set-up with FY12 revenue of PKR 143 Million to an entity which generated PKR 43 billion in revenues in FY20. He ventured into telecommunications in 2010 to form Air Link Communication.
In Air Link, he partnered with Huawei to bring EVDO devices in Pakistan through PTCL’s network. Although 3G services were not officially launched, Pakistan Telecommunication Company Limited’s (PTCL) CDMA network offered 3G speeds and through the vision of Mr. Piracha who established and fostered relationships with Huawei and PTCL, the Company gained a first-mover advantage and became Huawei’s licensed distributor for telecommunication devices and accessories. In 2016, Mr. Piracha also signed an agreement with Samsung for distribution of its smart phones through Air Link’s established nationwide distribution network
Mr. Piracha’s vision for Air Link is to use the FMCG model employed by large multi-nationals to develop a multi-faceted distribution network. Apart from Air Link, Mr. Piracha is considered an industry stalwart and has supported relevant authorities in formation and implementation of DIRBS to eliminate illegal import of telecom devices in Pakistan.
A Visionary Leader in Manufacturing & Business turn around Strategist
Adnan Aftab is a highly accomplished executive and manufacturing expert with a wealth of experience spanning more over two decades. With a passion for driving innovation, leading transformative projects and Business turn around strategist. Adnan has established himself as a dynamic force in the industry.
Currently serving as the Chief Executive Officer and Director at Select Technologies Pvt Ltd, he continues to make significant contributions to the organization’s growth and success.
Throughout his career, Adnan has held key leadership positions in renowned companies, showcasing his ability to excel in diverse environments. As the General Manager of Factories at Air Link Communication Limited, he played a pivotal role in streamlining operations, enhancing efficiency and onboarding various International brands manufacturing setups.
Adnan’s journey in manufacturing began with Dawlance Private Limited, responsible for overseeing multiple factories and optimizing manufacturing processes. where he held various positions during his 16 years career with ultimate serving as the Vice President Factories after that he served General Manager Factories at Pak Elektron Limited for 6 years, where he turn around the business model by implementing new manufacturing techniques along with innovative product lineup which makes company business turn around after that he goes in to accusation of Singer Pakistan limited as Director Technical and than went in to merger with Waves Private limited to form Waves Singer Limited
Complementing his extensive professional experience, Adnan holds a Master of Science in Manufacturing Engineering (MSME) and a Bachelor of Engineering in Mechanical Engineering, both from N.E.D University of Engineering & Technology in Karachi, Pakistan. Additionally, he has further honed his expertise through executive education programs at Harvard Business School, including courses on entrepreneurship and leadership.
Adnan’s commitment to staying at the forefront of industry trends is evident in his participation in numerous professional training programs. He has led smartphone factory setups in collaboration with prominent international brands, ensuring adherence to global standards. His expertise extends to quality management systems, including ISO certifications and internal auditing. Adnan has also spearheaded projects involving new product development and manufacturing unit setups, forging valuable partnerships with industry leaders.
Mr. Nusrat Mahmood is an achievement-oriented, talented and accomplished Management Accountant and Chemical Engineer with 19 years of experience. He has a proven track record of managing corporate operations, with investment related ability to implement effective policies and procedures, internal controls systems, and Enterprise Resource Management systems.
He is well versed in designing balance scorecard, budget management, forecasting and negotiations, preparing feasibilities and due diligence.
He has hands-on experience of diversified businesses including textiles, fertilizers and telecom. Mr. Mahmood is a Chemical Engineer and fellow member of Institute of Cost and Management Accountants Pakistan.
Mr. Haider began his career in 2003 and has been associated with Air Link Communication since its inception.
He is involved in the formulation and implementation of the distribution strategy, in consultation with the Sales Head. He provides valuable input to the overall sales strategy through in-depth market analysis to drive profitability of the distribution channel. He sets forth strategic and operational plans for achieving sales targets by the distribution network and is involved in planning launch of new products in coordination with sales and marketing teams. He also coordinates and liaisons with vendors about new development in market dynamics and its implications.
Prior to Air Link, Mr. Nafees was associated with stock brokerage and tourism industry.
A Modern marketer with a passion of building brands using a multifaceted approach to digital marketing. With expertise in advertising, communication and strategy development, Mariam brings a fresh perspective to the table.
From marketing and branding to content creation and digital engagement, Mariam incorporates modern techniques using world’s best digital channels. Her focus is to build brand reputation and create a thriving community on social networks as well as on offline channels.
Starting her career in 2014, she has effectively contributed to growth of multiple brands. She passionately advocates customer centricity and leveraging bleeding edge competitive intelligence techniques. Ms. Mariam is MPhil in Development studies from Lahore School of Economics.
SELECT is an initiative of Airlink’s commitment to make technology accessible and affordable to every household of this country. We have not only helped the economy by creating employment opportunities but these steps will promote development of higher level of skills, encouragement of R&D culture and innovation in the industry.
152/1 M. Quaid-e-Azam Industrial Estate, Kot Lakhpat, Lahore,
Pakistan
Select Technologies is a wholly-owned subsidiary of AirLink Communication
Select Technolgies © I All Rights Reserved I 2023